The worldwide pay-TV market surpassed more than 900 million subscribers in 1Q 2015, representing 48% penetration- the market is likely to grow steadily over the next 5 years, mainly boosted by emerging markets, according to ABI Research’s recent pay-TV market data.
Half of the world’s households will have access to pay-TV service by 2017, representing 1 billion subscribers,” said Jake Saunders, VP and Practice Director of Core Forecasting.
Competition is higher in more mature markets such as North America and Western Europe where pay-TV penetration is as high as 60% to 80% of households. A slower growth rate is expected to occur in such markets in the years to come.
“Worldwide pay-TV market is expected to reach 1.1 billion subscribers, generating $307.5 billion in service revenue by 2020. The Asia-Pacific pay-TV market is likely to grow faster than most other regions in the years to come. ABI Research forecasts that pay-TV market in Asia-Pacific is expected to grow at a CAGR of 5%, generating $79.4 billion in 2020.”
By the way, the fastest growing pay-TV market is not only the Asian market but also Latin American market. According to the latest data from Digital TV Research, it will increase from $1.13 billion in 2015 to $2.91 billion in 2020, ie more than double. Of the predicted $2.126 billion in revenues to be added between 2014 and 2020 in the region, Brazil is projected to contribute $938 million and Mexico $437 million, TelecomDaily reports.